The aim of the assignment was to research a word and a context which would form the content for a book which had to have a minimum page number of 8 not including the front or back covers. The book could be about anything as long as you can show the process of how you managed to get to that piece of research throughout the work in your sketchbook.
My word was structure and my context was cultural, now this seemed tricky at first but then I started to mind map everything that is in a culture. This included music, sport, dance, social classes, traditions, history, religions, the army, the police, politics and laws. I came across politics and laws because laws are the main things that structure our society and the way we live our every day lives. This was the ideal route I wanted to take my project down because it became very personal to me and I wanted to explore it further. I started by finding a Russell brand video about him wanting a revolution, I listened to his reasons why and I couldn’t agree with him more. After this I looked at the structure of politics which includes the house of lords, the house of commons, the politicians the political parties and of course the public.
So from russell brand I started looking at research involving previous revolutions and why they seem to happen else were besides the UK. And it seems to come down to that the people have had enough of the system currently in place and simply want change. From here I looked at why might the people of the UK would want change and I came to some interesting results. People are not happy with the huge banker bonuses, with the lies that the politicians make just to get into power, with the system that simply helps big corporations that are running in the UK and with ignoring what really matters, the people who are unemployed, the people that are struggling to keep warm through cold winters and our high elderly population.
I felt the need to show through images and a minima amount of text that there will be change coming, it’s either to react to that change now by making a decision to start caring for the people of the UK or to carry on being selfish. The government just doesn’t seem to care and they are filling everyones mind with propaganda. The revolution has already started, it’s at it’s beginning stage were a group of people called the anonymous are trying to make a difference, a difference for the better. To help people that can’t help themselves and have no support.
My book has gone through many mockups because I want it to be able to get the message across as easy as possible. I want people to realise that there is hope that something good will come and that it is worth fighting for. Revolutions always come down to one thing in the end, freedom. Are we really free? We may seem to be free but are we subliminally taking in messages that are leading us to believe certain information from the government by putting it into the advertisement and marketing of products.
My book went from a normal hardback basic double page spread book to a concertina book because the format helped me get across the message I wanted, it became easier to read and by being quite a large book it’s in your face. Which is perfect because I want this message I’m trying to get across to be in every bodies face!
I used 3 colours because the decision is black or white swell as red because it represents a revolution and almost evil, its very unsettling. I originally wanted to use rough sketches for the images within my design because I felt it represented a messy political system but then pictograms are much clearer and make you almost try and guess what they are. Which are helpful because I want people to look at the book for as long as possible! The font I used was Futura because it gave me an option of condensed extra bold and condensed medium which has a good comparison of weight also they worked very well with the black and red pictograms.
The book has become a causes and effects book, I want the government to see what they have done and what the effects would be if they don’t make changes. There is a ‘call out’ at the end, directed at them because this book is a voice not just from me, russell brand or the anonymous. It’s a voice for the people that don’t have one and don’t know how to get out of their situation. All they know is the systems structure that we live under and that is the coalition that is failing us.